---
title: Internal Blog | Creative and Communications (5)
description: The Arrowhead Creative and Communications team maintains the brands and creative initiatives for multiple companies associated with Arrowhead. Our small team is a big player in developing strategic marketing plans that includes project management, content research and writing, design and development. We average an ongoing list of 150+ projects that range from websites to marketing collateral, trade shows, press releases, videos, webinars, emails and presentations. (5)
---

[![arrowhead-logo.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/arrowhead-logo-1.png?width=589&height=155&name=arrowhead-logo-1.png "arrowhead-logo.png")](https://newshub.arrowheadgrp.com)

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# [News you can use](https://newshub.arrowheadgrp.com/blog)

for Arrowhead and National Programs teammates

#### Posts from

### Creative and Communications

## [Summer Road Trip 2016 - Destination Overland Park, KS](https://newshub.arrowheadgrp.com/blog/overlandparkoffice)

 \[fa icon="calendar'\] 06.17.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/overlandparkoffice#comments-listing)

![OverlandParkRoadtrip-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/OverlandParkRoadtrip-01.png?width=711&height=206&name=OverlandParkRoadtrip-01.png)

As we continue our summer road trip, we’re heading toward the Midwest where our second largest office within the Arrowhead family of companies is based. Let’s get to know the folks running [Automotive Aftermarket](http://arrowheadaftermarket.com/) in our Overland Park, Kansas office and learn more about the American Heartland.

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/overlandparkoffice)

## [Far-flung employees work remotely](https://newshub.arrowheadgrp.com/blog/far-flung-employees-work-remotely)

 \[fa icon="calendar'\] 06.17.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/far-flung-employees-work-remotely#comments-listing)

![remoteworker-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/remoteworker-01.png?width=711&height=252&name=remoteworker-01.png)

The daily grind for a telecommuter looks a bit different from the typical office worker’s day. Remote workers don’t have a dress code, need a parking pass, or battle other commuters on the road. Their office is their dining room. A study. A corner of their bedroom.

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/far-flung-employees-work-remotely)

## [Summer Road Trip 2016 - Destination Alpharetta, GA](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-alpharetta-ga)

 \[fa icon="calendar'\] 05.20.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 1 Comment](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-alpharetta-ga#comments-listing)

![AlpharettaRoadtrip-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/AlpharettaRoadtrip-01.png?width=711&height=206&name=AlpharettaRoadtrip-01.png "AlpharettaRoadtrip-01.png")

 

We’re kicking off our company's summer road trip in the Southeast and featuring our two offices – Tampa and Alpharetta. Let’s meet the people who make these places hum and find out more about their regions.

Alpharetta's claim to fame:

- Home of countless big companies (Coca-Cola, UPS, Home Depot and more)
- Northern suburb of Atlanta that Forbes once named one of the "10 friendliest towns in America"

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-alpharetta-ga)

## [Honing Arrowhead leaders with training courses](https://newshub.arrowheadgrp.com/blog/leadership-classes)

 \[fa icon="calendar'\] 05.20.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/leadership-classes#comments-listing)

![leadership-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/leadership-01.png?width=711&height=206&name=leadership-01.png "leadership-01.png")

How to handle people with tact and skill. How to build your team by maximizing their strengths while providing resources for their challenges. How to be the leader your team wants to follow.

All of these challenges and more have been topics in Arrowhead’s first-ever leadership training series, both for new managers and also as refresher classes for long-time managers or supervisors.  

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/leadership-classes)

## [Summer Road Trip 2016 - Destination Tampa, FL](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-tampa-fl)

 \[fa icon="calendar'\] 05.20.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 1 Comment](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-tampa-fl#comments-listing)

![TampaRoadtrip-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/TampaRoadtrip-01.png?width=711&height=206&name=TampaRoadtrip-01.png "TampaRoadtrip-01.png")

We’re kicking off our company's summer road trip in the Southeast and featuring our two offices – Tampa and Alpharetta. Let’s meet the people who make these places hum and find out more about their regions.   
Tampa's claim to fame:

- Miles and miles of beaches stretching around Tampa Bay
- Home to the Buccaneers and ACM’s Personal Property Claims Division

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/summer-road-trip-2016-destination-tampa-fl)

## [Movin' up - Employee promotions & kudos](https://newshub.arrowheadgrp.com/blog/movin-up-employee-promotions-kudos)

 \[fa icon="calendar'\] 03.18.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/movin-up-employee-promotions-kudos#comments-listing)

![congrats-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/congrats-01.png?width=711&height=200&name=congrats-01.png "congrats-01.png")

Welcome to The Hub's central location for applause and accolades for all employees. It's nice to be recognized, and what better way to give a shout out than on our company's blog? Check out this all-star lineup of the movers and shakers at Arrowhead, Bellingham, OnPoint, ACM and its companies.

 

**[![SUBMIT A PROMOTION SHOUT OUT](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/1646465/cfdb3ecd-0c7e-4a2e-aacb-0916280cd297.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/1646465/cfdb3ecd-0c7e-4a2e-aacb-0916280cd297)**

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/movin-up-employee-promotions-kudos)

## [Marketing know-how: How to make your program more profitable](https://newshub.arrowheadgrp.com/blog/how-to-make-your-program-more-profitable)

 \[fa icon="calendar'\] 03.18.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/how-to-make-your-program-more-profitable#comments-listing)

![moreprofitable-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/moreprofitable-01.png?width=711&height=200&name=moreprofitable-01.png "moreprofitable-01.png")

We just went through the budget process, and if you’re like most profit centers, you’re not yet seeing a pot o’ gold – instead, you’re feeling the pinch in your budget. How can you not only stretch that budget, but get the most return on your spend? How can you capture more producers’ business with your marketing dollars – and keep them coming back, year after year?  

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/how-to-make-your-program-more-profitable)

## [Marketing know-how: Bored fish, sophisticated lures and content marketing](https://newshub.arrowheadgrp.com/blog/bored-fish-sophisticated-lures...and-content-marketing)

 \[fa icon="calendar'\] 03.18.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/bored-fish-sophisticated-lures...and-content-marketing#comments-listing)

![marketing_know_how-02.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/marketing_know_how-02.png?width=711&height=219&name=marketing_know_how-02.png "marketing_know_how-02.png")

 

##### **Imagine this scene:**

You found a great fishing hole - one that's teeming with fish just waiting to be caught. What a great day of fishing that was. Now fast forward a few years, and you're headed back to that same spot. Yes, it's been discovered and has become more crowded and it takes longer to lure and catch fish, because your fishing rod is just a no-frills rod and a hook with a little bait. Still, you're positive you'll return home with a cooler full of fish.

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/bored-fish-sophisticated-lures...and-content-marketing)

## [Marketing know-how: What’s owned, earned and paid media?](https://newshub.arrowheadgrp.com/blog/whats-owned/earned/paid-media-)

 \[fa icon="calendar'\] 03.18.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/whats-owned/earned/paid-media-#comments-listing)

### And why do I need all three?

![strategy-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/strategy-01.png?width=711&height=200&name=strategy-01.png "strategy-01.png")  
Smart marketers know not to put all their eggs in one basket. So when it comes to digital marketing, we need to use all three types: owned, earned and paid. So what’s the difference, why do I need them all, and when should I use them?

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/whats-owned/earned/paid-media-)

## [Does your work environment need some help?](https://newshub.arrowheadgrp.com/blog/your-work-environment-might-need-some-help)

 \[fa icon="calendar'\] 02.22.2016 / by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications)

[\[fa icon="comment"\] 0 Comments](https://newshub.arrowheadgrp.com/blog/your-work-environment-might-need-some-help#comments-listing)

![environment-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/environment-01.png?width=711&height=228&name=environment-01.png "environment-01.png")

 

In a recent survey of Arrowhead, ACM and OnPoint employees, we asked which companies you love and why. As the results rolled in, work environment ranked fourth. When probed more deeply as to what our coworkers mean by work environment, they immediately start talking about Google's campus.

[Read More \[fa icon="long-arrow-right"\]](https://newshub.arrowheadgrp.com/blog/your-work-environment-might-need-some-help)

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#### Recent Posts

#### Topics

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