---
title: "Marketing know-how: How to make your program more profitable"
description: How you can grow the profitability of your profit center, and reap a pot 'o gold with these key marketing steps.
image: https://newshub.arrowheadgrp.com/hubfs/BlogGraphics/moreprofitable-01.png
---

[![arrowhead-logo.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/arrowhead-logo-1.png?width=589&height=155&name=arrowhead-logo-1.png "arrowhead-logo.png")](https://newshub.arrowheadgrp.com)

- [Arrowhead](https://newshub.arrowheadgrp.com/blog)
- [Arrowhead Programs](https://newshub.arrowheadgrp.com/blog/topic/national-programs)
- [Events](https://newshub.arrowheadgrp.com/events)

# [News you can use](https://newshub.arrowheadgrp.com/blog)

for Arrowhead and National Programs teammates

Marketing know-how: How to make your program more profitable

# Marketing know-how: How to make your program more profitable

Posted by [Creative and Communications](https://newshub.arrowheadgrp.com/blog/author/creative-and-communications) on 03.18.2016

![Creative and Communications](https://newshub.arrowheadgrp.com/hubfs/Contributor_Icons/creative_icon.png)

![moreprofitable-01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/moreprofitable-01.png?width=711&height=200&name=moreprofitable-01.png "moreprofitable-01.png")

We just went through the budget process, and if you’re like most profit centers, you’re not yet seeing a pot o’ gold – instead, you’re feeling the pinch in your budget. How can you not only stretch that budget, but get the most return on your spend? How can you capture more producers’ business with your marketing dollars – and keep them coming back, year after year?

Glad you asked. It doesn’t involve a lucky shamrock, a leprechaun or any Celtic canoodling. Follow the steps below to increase your pot o’gold. Then stay tuned to future newsletters, where we’ll talk about marketing myths, gray mail, reengagement campaigns, SEO and more.

 

| ![Pot-of-Gold-infographic-02_01.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_01.png?width=700&height=759&name=Pot-of-Gold-infographic-02_01.png "Pot-of-Gold-infographic-02_01.png") |
| --- |
| [![Pot-of-Gold-infographic-02_02.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_02.png?width=700&height=265&name=Pot-of-Gold-infographic-02_02.png "Pot-of-Gold-infographic-02_02.png")](https://newshub.arrowheadgrp.com/blog/bored-fish-sophisticated-lures...and-content-marketing) |
| ![Pot-of-Gold-infographic-02_03.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_03.png?width=700&height=256&name=Pot-of-Gold-infographic-02_03.png "Pot-of-Gold-infographic-02_03.png") |
| [![Pot-of-Gold-infographic-02_04.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_04.png?width=700&height=287&name=Pot-of-Gold-infographic-02_04.png "Pot-of-Gold-infographic-02_04.png")](https://newshub.arrowheadgrp.com/blog/bored-fish-sophisticated-lures...and-content-marketing) |
| [![Pot-of-Gold-infographic-02_05.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_05.png?width=700&height=317&name=Pot-of-Gold-infographic-02_05.png "Pot-of-Gold-infographic-02_05.png")](https://newshub.arrowheadgrp.com/blog/whats-owned/earned/paid-media-) |
| ![Pot-of-Gold-infographic-02_06.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_06.png?width=700&height=574&name=Pot-of-Gold-infographic-02_06.png "Pot-of-Gold-infographic-02_06.png") |
| [![Pot-of-Gold-infographic-02_07.png](https://newshub.arrowheadgrp.com/hs-fs/hubfs/BlogGraphics/Pot-of-Gold-infographic-02_07.png?width=700&height=617&name=Pot-of-Gold-infographic-02_07.png "Pot-of-Gold-infographic-02_07.png")](http://www.creativequeue.com) |

 

 Topics: [Company Growth](https://newshub.arrowheadgrp.com/blog/topic/company-growth)

![](https://newshub.arrowheadgrp.com/hubfs/Blog_NewsAnchor.png)

#### Recent Posts

#### Topics

- [Education and Training (29)](https://newshub.arrowheadgrp.com/blog/topic/education-and-training)
- [Company Growth (23)](https://newshub.arrowheadgrp.com/blog/topic/company-growth)
- [National Programs (19)](https://newshub.arrowheadgrp.com/blog/topic/national-programs)
- [Charity Initiatives (14)](https://newshub.arrowheadgrp.com/blog/topic/charity-initiatives)
- [Human Resources (13)](https://newshub.arrowheadgrp.com/blog/topic/human-resources)
- [Leadership (12)](https://newshub.arrowheadgrp.com/blog/topic/leadership)
- [COVID coping tips (8)](https://newshub.arrowheadgrp.com/blog/topic/covid-coping-tips)
- [Travel (6)](https://newshub.arrowheadgrp.com/blog/topic/travel)
- [Brown & Brown (5)](https://newshub.arrowheadgrp.com/blog/topic/brown-brown)
- [Facilities (5)](https://newshub.arrowheadgrp.com/blog/topic/facilities)
- [Accounting (4)](https://newshub.arrowheadgrp.com/blog/topic/accounting)
- [Holidays (4)](https://newshub.arrowheadgrp.com/blog/topic/holidays)
- [Marketing Ops (4)](https://newshub.arrowheadgrp.com/blog/topic/marketing-ops)
- [Social Media (4)](https://newshub.arrowheadgrp.com/blog/topic/social-media)
- [Help Desk (3)](https://newshub.arrowheadgrp.com/blog/topic/help-desk)
- [IS (3)](https://newshub.arrowheadgrp.com/blog/topic/is)
- [IT (3)](https://newshub.arrowheadgrp.com/blog/topic/it)
- [New Office Locations (3)](https://newshub.arrowheadgrp.com/blog/topic/new-office-locations)
- [Office Housekeeping (3)](https://newshub.arrowheadgrp.com/blog/topic/office-housekeeping)
- [marketing (3)](https://newshub.arrowheadgrp.com/blog/topic/marketing)
- [Emergency Info (2)](https://newshub.arrowheadgrp.com/blog/topic/emergency-info)
- [Concur (1)](https://newshub.arrowheadgrp.com/blog/topic/concur)
- [Expenses (1)](https://newshub.arrowheadgrp.com/blog/topic/expenses)
- [PTO (1)](https://newshub.arrowheadgrp.com/blog/topic/pto)
- [jobs (1)](https://newshub.arrowheadgrp.com/blog/topic/jobs)

see all

[![green-logo@2x](https://newshub.arrowheadgrp.com/hs-fs/hubfs/green-logo@2x.png?width=220&name=green-logo@2x.png)](https://www.arrowheadgrp.com)

 

Arrowhead is a [Arrowhead Programs](https://arrowheadprograms.com) company.

[Questions or comments?](mailto:%20CreativeCommunications@ArrowheadGrp.com)

[Newsletter Archive](https://newshub.arrowheadgrp.com/newsletter-archive)

[Submit a project](https://creativequeue.com)

 © 2026 Arrowhead General Insurance Agency, Inc. CA License #0699809 [Legal Notices](https://www.bbinsurance.com/legal-notices/) [Privacy Statement](https://www.bbinsurance.com/privacy-statement) [CCPA Privacy Notice](https://www.bbinsurance.com/ccpa-privacy-notice/)

\[fa icon="chevron-up"\]