We just went through the budget process, and if you’re like most profit centers, you’re not yet seeing a pot o’ gold – instead, you’re feeling the pinch in your budget. How can you not only stretch that budget, but get the most return on your spend? How can you capture more producers’ business with your marketing dollars – and keep them coming back, year after year?

Glad you asked. It doesn’t involve a lucky shamrock, a leprechaun or any Celtic canoodling. Follow the steps below to increase your pot o’gold. Then stay tuned to future newsletters, where we’ll talk about marketing myths, gray mail, reengagement campaigns, SEO and more.